Louis Jalaber and Simon Szleper, two young entrepreneurs, are preparing to make their dream come true, namely by creating their own brand of watches under the name of Atelier Jalaper.
This dream was born on the benches of the prestigious Parisian Business School, ESCP Europe. While undertaking their master’s degree Simon and Louis quickly realised that they had the same passion and devotion to two universes: that of watchmaking and the Automobile. After months of discussion, coffees, long research they came up with the great concept of Atelier Jalaper.
A fragment of a legend on the wrist
If watchmaking and cars have for a very long time nurtured steadfast links, it’s surely because these two worlds share identical psychological origins, those that stir and give pleasure to an audience that appreciates beautiful mechanisms.
Atelier Jalaper falls within this tradition, associating these two worlds in a totally novel and original fashion. The aim of this Belgian brand is in fact to create watches offering their owners a fragment of a car legend. This is not just a figure of speech.
Every Atelier Jalaper watch physically and visibly incorporates a genuine and authenticated part of a legendary car. Technical prowess incorporated into a design perfected after two years of intensive work.
By marrying the materials that shape these two worlds, an Atelier Jalaper watch is intended as the embodiment of a union, that of power, elegance, precision, legend and Time.
Starting with the Aston Martin DB5
To launch their first series limited to 300 watches, Louis Jalaber and Simon Szleper have focused on the Aston Martin DB5.
This model of the British make, of which only about a thousand were produced from 1963 to 1965, was elevated to the rank of a legend, thanks in particular to a certain James Bond.
Every watch in this first series, which is classified into four models, will therefore be created on the basis of a genuine part taken from an Aston Martin DB5 which will be engraved on the back of its case with the corresponding chassis number.
This physical footprint of a mythical dimension will be powered by the Japanese Miyota (Citizen) movement, which is renowned for its reliability and robustness. This choice will also allow this watch to meet the aim of affordability that the founders have set themselves. “There is no reason to limit watch lovers on the basis of the contents of their wallets,” proclaim the young entrepreneurs.
We have decided to work and more precisely collaborate with Swiss specialists to supervise the whole production in La Chaux de Fonds.